The Virus Series is composed by:
VIRUS: performance at the Opening of Bologna Artefiera (I) in 2004; one videowork coming from the performance; a series of videostills and the Strip
VIRUS TABLEAUX VIVANT: performance at the Opening of Flash Art Fair in Milan in 2004; one videowork coming from the performance; series of six Polaroid pictures taken during the performance and fixed onto six plexiglass cubes; the Strip
VIRUS NEW YORK: performance at the Opening of Sofa Fair in New York in 2005; one videowork coming from the performance; a series of videostills and the Strip
VIRUS CONTAGIO: group performance made with Fine Arts Academy Students at the opening of Bologna Artefiera in 2007; a series of photographs.
Performance: Bologna Artefiera, Bologna 2004
Produced by Placentia Arte Gallery
video: 2004, Italy, colours, 11’54” ed 3 + 2ap
videostill, 2005 ed. 7 + 1ap
LIUBA went to Artefiera’s opening dressed with red dots. Then she took them off them from her dress and put them over all the art works exhibited at the fair, creating astonishment, collapse, confusion, humour and shock from visitors, gallerists, and artists.
“In the series called Virus, the artist is a sort of a living sculpture. Dressed in a black outfit with red dots, the notorious sold stickers, the artist went to art fairs and placed them under several works under the noses of upset gallerists and stunned visitors.
The sold dot is a universal sign that makes the difference. You judge a work in another way if it has been sold. Red dots mean money, power, and often fame.”
Irina Zucca Alessandrelli
The same performance has been performed in New York at Sofa Fair in 2005 with completely different results (Virus – New York).
The performance in New York was interrupted and the Show Management expelled LIUBA from the Fair, in a surreal dialogue with the guards over the supremacy of god-selling and god-money (the recording was prohibited and the cameraman shot footage without being seen).
Performance: Sofa Fair Opening Reception, New York, 2005 Produced by WeissPollack Galleries
video:, 2005, Italy-Usa, colours, 14’50” ed 3 + 2ap
videostill, 2005 ed. 7 + 1ap
The same performance has been performed in Bologna ArteFiera in 2004 with completely different results. This proves that performance and context have a reciprocal influence, showing a point of view over reality.
LIUBA went to Sofa Fair opening in New York dressed with red dots. Then she took off them from her dress and put them over all the art works exhibited at the fair, creating reactions from visitors, gallerists, and artists including astonishment, confusion, humour, and shock.
The performance in New York has been interrupted and the Show Management expelled LIUBA from the Fair.
The video begins with the surreal dialogue with the guards expelling the artist (secretely recorded by her cameraman) blurring the thin border between performance and life and showing the supremacy
of the god-selling and the god-money in United States. The work is of great sociological and anthropological interest, being the urban interactive performance a mirror of the reality.
“On the opening night one of our artists turned the entire fair into a living breathing sculpture. LIUBA, who came from Milan to perform, dressed in a black outfit and covered herself in oversized red sold dots. Walking around the fair she chose works and placed dots on the walls next to them. The piece is called “Virus” and has been performed with great success all over Europe.
The point of this performance is to point out the temporary nature of these fairs and the difference between reality and fiction which we in the art world create with these fairs and in our everyday dealing. The sold dot is the most prominent marking and is universal in the art world so it is a great way to make a point about how we exist and what we believe.
One of the purposes of performance art and happening is the illicit different response from different types of people and to then capture them on film. She is in this way creating a portrait of an event or a period.
The films serve as documentation of her temporary creation and are sold as the final product. The SOFA NY footage quickly became one of her finest happenings. Many people loved what she stood for and what she was doing and you can see in the soon to be edited film and these still the excitement she created.
However, some became very upset for unknown reasons. Perhaps too much of the spotlight was going onto one artist. She was then escorted out of the building by military personnel. While she was outside the building she tried to film the floor mat at the entrance which ironically said “Welcome”.
Even outside the building they found a reason why she shouldn’t be filming. The military men confronted her camera woman. They confiscated her ID and Passport and told her that she had to destroy the tape in the camera or they would keep her papers. Fortunately it was a new tape and nothing was really lost.”
David Pollack, WeissPollack Galleries, NYC
Performance: Flash Art Fair, Milan 2004
Video: 2004, Italy, colours, 3’33” ed 7 + 2ap
series of 6 polaroid photos into plexiglass
videostill, 2005 ed. 7 + 1ap
The performance Virus-Tableaux Vivant has been conceived for the Milan Flash Art Fair into the hotel and his rooms. The project has been realized with the VIRUS videoinstallation in the bathroom and a performance Virus Tableaux Vivant, which investigates, in an ironical way, the merchandising of women’s body, covered with red dots and metaphorically sold.
The work uses the bathroom, the tub, and the idea of spying or intrusion into a private space. This time the purchase virus has spread infecting the whole environment and the body of LIUBA, an ironic simulacrum of sale and purchase on the person, the female body.
The work is a group and participatory extension of the performance ‘Virus‘.
LIUBA invited students of the Bologna Fine Arts Academy to perform with her at the Art Fair. The extension works as a contagion. At the beginning, the students were ‘infected’ by LIUBA with the red dot viruses on their bodies and then they started performing the piece Virus, spreading the dots into the Art Fair and over artworks.
The ‘contagion’ has been conceived as a ritual and as an act of delivery: the passage of the virus of the performance, which comes from LIUBA, infects other performers who made the action. The performance becomes ‘transmittable’ and extensible.
For video works:
Via Volturno 41, 20124 Milano – Italyinfo@visualcontainer.org
For art works:
Via G.B. Scalabrini 116, Piacenza, Italyinfo@placentiaarte.it
© Liuba 2015. All rights reserved
Dedicated to Rossana and Gianni, with gratitude and love